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Who We Are


We are BW Keystone, also known as Keystone Ribbon Floral Supply, located at 3148 Penn Avenue, Pittsburgh PA 15201 . We were founded in 1945 by Somer Obernauer. As of 2009, we are a part of the BW Wholesale Company.

Keystone has been a key supplier in the Pittsburgh floral industry for the past 75 years. We have adapted well to the ever changing trends throughout the years. Our current approach is to carry the largest selection of realistic permanent botanicals, dried flowers, artistic containers, and supplies in the region coupled with stellar service and a highly knowledgeable, experienced sales team. Our goal with every customer is to provide not just products, but solutions.

Our website only shows in-stock items and is only a glimpse of our vast, comprehensive inventory. Try using our Search Feature on the Products Page. Still can't find an item? Don't hesitate to contact us.

Also, check out the catalogs below, they are for special orders and inspiration, we do not stock 'every item'.

Click here for the current BW Keystone Ribbon Catalog
Click here for the latest Syndicate Catalogs & Inspiration
Click here for the 2018 Floral Trends
Click here for the Oasis Floral Catalog

Your source for FRESH Flowers and Plants is BW Wholesale Florist!

We would like to take the opportunity to introduce ourselves to you.

We are a third generation wholesale florist specializing in high quality and hard to find products. BW was founded in 1929 in Jamestown, NY and opened it’s doors in Pittsburgh in 1997. We moved to our current building in the heart of the Strip District at 2647 Smallman St. in 2005.

We at BW take pride in providing our customers with the highest quality of fresh cut flowers, greens, plants, and supplies all under one operation! Our years of experience and knowledge of our products allow us to service you, the customer with a thorough understanding of the importance of your events, holidays, and every day orders. We remain dedicated to our tradition of helping our customers grow and profit by meeting their floral needs.

We are committed to building customer relationships by delivering flexible and reliable service. We have a fleet of bucket trucks and delivery vans on the road every day which service all of our customers.

You are always welcome to visit our warehouse during our regular business hours and tour our facility!


Our Services

For Permanent Botanicals, Dried & Supplies

BW Keystone Floral Supply
3148 Penn Avenue
Pittsburgh, PA 15201

Toll Free: 1.800.453.9786
Tel: 412.261.4242
Fax: 412.261.0397

For Fresh Flowers & Plants

BW Wholesale Florist
2647 Smallman Street
Pittsburgh, PA 15222

Toll Free: 1.800.528.0417
Tel: 412.434.7888
Fax: 412.434.7010

For Fresh Flowers, Plants & Supplies

BW Wholesale Florist
223 Fluvanna Avenue
Jamestown, NY 14701

Toll Free: 1.800.822.3449
Tel: 716.665.5409
Fax: 716.665.3959

Delivery Routes

Call for specific delivery day.  Delivery fees may apply. 


Our Team

Tim C.

TimTim has been in the wholesale floral industry since 1983 working for a variety of companies in the mid-west and Pennsylvania. Tim's duties include inside sales and purchasing. You can reach Tim at extension 307.

Email Tim at:





Cheryl has been in the wholesale industry since 2006. Her main duties include inside sales and purchasing specialty ribbon, baskets and glassware. She can be reached at ext 303.

Email Cheryl at:



Deb Dufour

Deb Dufor

Deb has been in the floral industry since 1989 and wholesale industry since 2000. Her main job is outside sales. Deb is the principle seasonal buyer also helps with marketing and merchandising. If you would like to set up an appointment with her, she may be reached at 412.266.6163.

Email Deb at:


Debby M.

Debby M.

Debby has been with Keystone Ribbon since 1983. Debby is the manager and runs the day to day operations along with Accounts Receivable/Accounts Payable and ordering everyday supplies. She can be reached at ext 306.

Email Debby at:





Has been with Keystone since 2012. His main duties include filling/packing orders, receiving merchandise and inventory control. Bob can be reached at ext 305.

Email Bob at:





Toni has been in the floral industry since 1972. She worked 14 years in a flower shop as a designer. She became part of the team at Keystone in 1986. Her main duties are Sales and Merchandising. She can be reached at ext. 302

Email Toni at:





In loving memory of our beloved greeter at Keystone Ribbon. 2010-2021









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